Before it was second-hand information. Now I have seen it with mine own eyes.

A little snapshot of the checkout area at our local grocery store.

We have neither Halloween nor Thanksgiving to put the brakes on this sort of thing; we do have Independence Day on Monday, but they seem to be pretty at ease with the both/and option on that score. You can see a bit of the red, white & blue stuff beyond the faux greenery there.

I'll let you know when they start playing the music.