Monday, January 22, 2007

Word of the day: Astroturf

Not just for football anymore...

Define it:

In politics and advertising, the term Astroturf is used to refer not to fake grass, but to fake grassroots.
Use it in a sentence:
The "Center for Consumer Freedom" placed ads in the NYT attacking PETA, a radical pro-animal group. A little digging reveals that the "Center for Consumer Freedom" is an Astroturf organization funded by the fast-food companies that PETA opposes.
I love English.


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